Our Story

Remember when hand sanitizer went from an occasional thought to an absolute essential? During that time, our founder, Addie, was just a teenager trying to adapt, and that meant using a lot of hand sanitizer. She quickly discovered what many of us did: most options felt harsh. They carried strong, chemical smells that lingered unpleasantly, and often left a sticky film that took forever to disappear, not to mention leaving her hands feeling parched and unhappy.

Convinced that keeping hands clean shouldn't be an unpleasant chore, Addie set out on a mission. Why couldn't hand sanitizer smell fresh, clean, and maybe even a little bit uplifting, using ingredients closer to nature? Why did it have to dry out your skin? From that determination, Addie's Magic was born – created with the vision of being a gentle yet effective sanitizer that feels good, smells naturally clean, and adds a touch of comfort, rather than chemicals, to your day.